The success of online tshirt vendors is being transferred to the high street, with big names in the online tee world opening up real life stores to sell to the non-online public.
Last year, Threadless opened up a store in Chicago and by all reports it seems to be going great guns. A very innovative approach to marketing through scheduled events and regular display art has led to the store being a huge success (the display art sales alone have totalled almost $10k and sell out quickly).
Well another big name in tshirt design is opening up a second ‘real life’ store in LA, having one already situated in Boston. Johnny Cupcakes has gone from strength to strength in recent years. Check out the new LA store (due to open May 2008) and the change in warehousing facilities over the last five years …
“Warehouse” in 2003, his parent’s dining room:
And the new in-development warehouse, 2008:
